Food surpluses recovered with Thinkabout

Food surpluses recovered with Thinkabout

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Food surpluses, for excess of production but also for excess of purchase, not always corresponding to real consumption. Food surpluses are real current problem, very linked, more linked than you think, to other problems that afflict our planet Earth such as climate change, pollution, shortage of water and other resources. Fortunately we are not indifferent in front of the food thrown away, not all of them, at least, and there are those who, in addition to doing their "duty" individually without wasting, have invented an idea to help others to do it too. The idea became reality, it became a startup: Thinkabout.

Food surpluses: meaning

It is necessary to take a step back and understand what food surpluses are in order to learn how to decrease them. Surplus is all that is surplus, excess. So for food surpluses we mean both those produced in excess, and which must then be thrown away, and those purchased in excess, in fact, and that in the same way are wasted because there is no one who consumes them. In our family, in our fridge, we most likely have or have hosted in the past many examples of food surpluses.

Food surpluses and environmental protection

Avoid the food surpluses it is very important for the environmental protection. This is not yet a concept that companies have well understood or perhaps do not know how to avoid them, the fact is that between the reality of the industry and the reality of distribution, in Italy about 1.12 million tons of food surplus are produced each year, we find almost all of them in landfills. Other than environmental protection.

Similar data had already emerged at the time of Expo Milano 2015 and had impressed the two founders of Thinkabout, Andrea Briganti and Sebastien Lanau. Companions of an MBA at SDA Bocconi, they have therefore decided to put their friendship and their skills to good use by starting a reality that countered the waste feed while generating profit.

Thinkabout can be defined as the first virtual showcase for the marketing of products destined for disposal, it is agile and useful, it helps companies to waste less but not only, also to retain their workers by gaining their trust and esteem.

Food surpluses recovered with ecommerce

Thinkabout's idea and mission take shape in the NO.W (NO WASTE) project, an e-commerce platform. Employees of companies in the Milanese circuit who have embraced the cause of the fight against food waste and have decided to rely on this startup, will be able to purchase and comfortably receive products that are usually destined for pulping in the workplace for expiration dates that are too close for traditional sales channels or for mere aesthetic issues such as dented or non-conforming packaging to the original.

How does it work? Manufacturing companies have a way to communicate a list of surpluses at Thinkabout which will remain in its warehouse, available through its virtual showcase updated weekly.

Food surpluses recovered with Thinkabout: examples

The first reality a experience this new logic against food surpluses was Omet, a company from Lecco that offers its more than 300 employees the opportunity to make responsible and sustainable spending. He experienced first-hand how the idea is win win, both an "ethical business" that benefits everyone. Even the manufacturing companies, in fact, have advantages from this mechanism because they derive from products that they should have thrown away with lots of disposal costs.

For more information on Thinkabout and NO W. please visit the official website.

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